How to Create Compelling Demo Videos: 7 Key Principles

Product video demosPhoto: DrabikPany License: Creative Commons

“Show, don’t tell.”

It has been repeated in writing courses to the point of becoming a cliché. There’s a good reason for it: it helps readers experience the story through their thoughts and senses instead of the author’s. Masters of literature do this all the time to connect with audiences on a deeper level.

You can use video to do this online and get more customers. We’ve already discussed the power of commercial video and the unique advantages it offers over written content.

If you harness that power to create compelling demo videos, you can engage more visitors and turn them into customers.

Keep reading to see how.

How to Sell with Video

Video sales pagesPhoto: ZapTheDingbat License: Creative Commons

Viral videos like the one from Dollar Shave Club are fun and entertaining, but can they sell products and services effectively?

Absolutely. In our previous posts in this series, we’ve gone over the exploding demand for commercial video and the unique advantages that medium creates. Even with those compelling reasons, the thought of creating sales videos can seem intimidating.

But it doesn’t have to be. You can tap into the key principles that make sales videos effective to connect with prospects in a memorable way, make more sales, and grow your business.

Here’s how…

Avid Quick Tip: Top and Tail

Top and Tail

With Avid Media Composer there’s a thousand ways to accomplish anything. Removing unnecessary footage from a bunch of shots is one of these. Top and Tail are two very underutilized editing tools, that I've found are a great fit when laying in my shots as I first put a sequence together.

Is a $22 Stand Up Desk Hack Suitable for Video Editing?

My Stand Up Desk

Over the weekend I built a $22 standing desk. I’ve wanted to try a standing desk for awhile. Part of this is due to the increasing frequency of stories about how sitting is the new smoking, and part of this is due to my fidgety nature.

Cost has always held me back. I didn’t want to drop $1000 on an experiment that may not be my cup of tea. I finally decided to take the plunge when I came across an interesting Ikea hack. Adding years to my life is worth $22 right?

I'm sharing this with because editors and other post production professionals tend to spend about as much time sitting as software developers. Towards the end of the post I have some thoughts on how well this setup would work for editing.

Why Stand?

Over that last year or two, I’ve seen plenty headlines about standing desks and the health benefits of making the switch. The headlines intrigued me, but didn’t really motivate me to read up on the topic until my wife plunked down an article titled sitting is the new smoking, and it’s time to quit.

The framing of the article finally got me to read below the fold. Some of obvious effects of sitting too much include bad posture, tight leg muscles, a sore back and all sorts of other aches and pains. The attention grabbing perils of sitting all day include elevated risks of:

  • Heart disease
  • A number of different cancers
  • Diabetes
  • Obesity
  • An early death.

Further, research shows that that the negative effects of sitting can’t be countered with exercise. No amount of running and hitting the gym is going to dig you out of this hole.

If you want to read more about the health effects, check out Confirmed: He Who Sits the Most Dies the Soonest , or this great roundup from the wirecutter.

7 Reasons Why You Should Use Video to Promote Your Business

checkboxPhoto: Daniel Kulinski via Compfight. License: Creative Commons

As I discussed in my last post, the popularity of commercial video has exploded over the past few years.

This post, the second in an ongoing series about the nuts and bolts of video marketing, delves into the reasons behind video’s rise to prominence.

Video marketing gives you unique capabilities and advantages to better connect with visitors and turn them into customers. Keep reading to find out 7 important reasons why you should use it to promote your business.

Video Creates Advantages You Won’t Find Anywhere Else

Integrating video marketing into your online strategy won’t just make you hip with the times. It offers important advantages you don’t get from written content.

Video helps you make a memorable, human connection with your viewers. You can use it to show visitors you’re more than just another faceless online operation and relate to them on an emotional level. This pays off in the form of more reach, credibility, and business than sticking to written content alone.