Commercial video offers an exciting opportunity to connect with viewers and turn them into customers. Video creators have total control over the information inside, and they can package it in ways that are easy for prospects to consume and enjoy.
In this series of posts, I’ve already touched on different commercial video applications and video’s unique advantages over written content.
With that being said, there’s no substitute for checking out a real company that’s already using video effectively to see the principles in action. You can draw inspiration from what’s working well and apply it in your own business.
Let’s take a look at how Patagonia, an outdoor clothing company, is using video to stand out from competitors, connect with prospects, and drive sales.