10 Weekend Reads for July 21, 2012

It's been a coffee fueled week of development at ScreenLight, but we've still had a bit of time to find some gems for you to read. Hope you like!

  • Zappos is best known for providing online shoe shoppers with an amazing customer experience. This has worked wonders as it has grown into the world's largest online shoe retailer. Product videos play an important part of the experience. In this post and video interview, Laurie Williams, Senior Manager of Photo & Video for Zappos, talks about her company’s comprehensive video program.

  • Here is a good videos series from Shane Hurlbut that covers everything from the settings he uses on the Canon 5D Mark II to the kind of lenses and equipment he recommends. Episode 1 is about the settings he uses to get he most out of shooting with an HDSLR camera.

  • O.K., I got lost on Shane's site. Love this article on Building Medusa: The Perfect DIY Fire Light. After this one you'll be ready to head out to your garage, pick up some plywood and start making your own light so that you can light shots with simulated firelight.

  • While we are on the topic of acquisitions and CEOs, you might want to check out this interview with Bruce Sharpe who talks about what the acquisition of Singular Software by Red Giant means for the future, and how it will effect existing and new customers.

  • In its earning call this week, Google revealed that thousands of YouTube partners now make six figures a year. It's good to see YouTube investing in programming, and as our friend Philip Hodgetts says more people getting paid for doing what they love.

  • Here is a good article and associated video about how video metadata is the key to online video discovery. The article also talks about how metadata increases viewer engagement, makes it easier to monetize video, and also helps make it easier for advertisers to target their ads.

  • We've talked a lot about using Premiere Pro for corporate video production, but people are increasingly using it for larger projects. Here is a good post about Robbie Coblentz's experience editing a TV show in Premiere Pro. His objective in changing from his comfortable Final Cut 7 workflow was to reduce the time spent encoding everything into a single format prior to editing.

  • Here is an interview with our good friend Gordon Burkell, creator of the Art of the Guillotine. It's a good read about his start in editing, how he stays organized, and how he gets things done. He is a great community builder, so it's interesting to see what makes him tick.

  • Let's wrap this week's edition up with a cool video on the history of title design that I discoverd on Vincent Laforet's blog. Want to see more of this cool art form? Check out the art of the title website.

P.S. - Don't forget to read my latest post on how to market your video production business with LinkedIn Ads.