10 Reads for September 23, 2012

Here are some great reads to get the week started!

• Vimeo continues as YouTube’s foil: Now lets you tip creators, plans to introduce paywalls next year. A good look at Vimeo's plans for the future. I hope that this provides creatives a nice and easy outlet to monetize their work. I saw Philip Bloom muse about using it on Twitter this week.

• Akira Kurosawa on Screenwriting. A great collection of interviews and quotes. Follow the link for more gems like this - ‘With a good script a good director can produce a masterpiece; with the same script a mediocre director can make a passable film. But with a bad script even a good director can’t possibly make a good film. For truly cinematic expression, the camera and the microphone must be able to cross both fire and water. That is what makes a real movie. The script must be something that has the power to do this.’

• Demystifying the After Effects CS6 Performance Cache. Adobe After Effects CS6 maximizes your system's performance. Rich Harrington teaches you how to take full advantage of this new capability for faster previews, less re-rendering and, yes, great performance.

• 360,000 reasons why NLE manufacturers have to rethink their products and their pricing. Will Lightworks become a real player in the very competitive NLE market? FCP.co thinks that the 360,000 downloads so far, and a forthcoming move onto Linux are proof that it will.

• The NLE sales surprise no-one predicted?. A good look at Adobe's claims of “Industry Leadership” in video editing with 2.5 million users. I'm inclined to believe Philip's speculation that "the current NLE market for professional editing tools... is something like the 2.5 million total with almost 100% overlaps."

• Making the switch: Mac to PC. Read on if this sounds like an inner dialog that you are having: "I dreaded a move to another editing solution, but I knew it had to happen. Switching takes time, energy and money but I knew I had to do something. My 4-year-old Mac Pro was bound to die and I'd be up the creek".

• Better editing in Avid. This one is a good overview of articles, tips, and training about the newly released Media Composer 6.5. If you are an Avid user and are considering the $500 upgrade fee then it's worth a read.

• Hemingway & Gellhorn. A great account of producing the made-for-HBO feature, Hemingway & Gellhorn by Director Philip Kaufman and Editor Walter Murch. Read on for more about Murch’s first experience working on a film recorded using an ARRI ALEXA.

• Video Stories: Marketing's Next Big Thing. A good quick post that looks at how brands are increasingly producing human-interest stories via video to promote and humanize themselves on their websites and social media pages.

• Ridley Scott Talks RED EPIC and Explains How We Can Save the Theatrical Experience. Ridley Scott talks about his experience working with the RED EPIC in 3D and also explains how we can get people back into movie theaters.

P.S. - We published a detailed look at Adobe Anywhere and the impact it could have on postproduction.