10 Weekend Reads for Video Pros for November 17, 2012

Here are the most interesting things that I've read about the world of post and production in the last week. Hope you enjoy!

• Online viewers start leaving if video doesn't play in 2 seconds says study. A testament to our increasingly short attention spans. Moral of the story, if you are using video to tell your story, make sure that you test load times, or you risk frustrating buyers.

• Vimeo Previews Its Pay-To-View Movie Service, Adding Another Monetization Option For Content Owners. I look forward to testing this out and getting some details about pricing and revenue splits. Vimeo provides content creators with the ability to set their own terms for price, duration, and geographic availability. I wonder if the variety of terms will create too much complexity for viewers compared to the simple and standard terms of iTunes.

• Blackmagic Cinema Camera Review – DSLR killer?. This is one of the most comprehensive reviews that I've read about the camera. Even if you've kept up with the news, this one is well worth your time. In other BMCC news, camera production issues have been resolved, so if you've pre-ordered you are one step closer to having your dream camera. While you wait, you might want to read about BMCC post workflows.

• Francis Ford Coppola: On Risk, Money, Craft & Collaboration. Read this insightful interview to learn more about the code of ethics that govern Coppola's filmmaking.

• 10 Renowned Directors Offer Their Advice on Filmmaking. Here are some more tips for your master class in filmmaking. This is a great roundup of videos that was put together by no film school.

• Tips for Building Trust with Your Clients. There are some good tips in this post on how to build repeat business with clients. If you are interested in this, you might also want to read our recent post on 9 ways to improve client communication during video review.

• 15 Ways New Freelancers Can Use Social Media to Boost Business. A solid basic guide to using blogging, Linkedin, Twitter, etc. to build your profile. A nice complement to Kylee's recent post.

• Final Cut Pro X - What's still missing after the 10.0.6 update November 16th. What I like about this post from @richardtaylortv, is that it comes from the perspective of someone who uses the software and is a fan of the editing paradigm that it introduced.

• Stocking Stuffers for 2012. Here are some suggestions by @oliverpeters on how to spruce up your toolkit. You've been good this year haven't you?

• Parenthood in Post Production Part THREE: An Editor Mom. The conclusion to Kylee Wall's fantastic trilogy on parenthood in production and post.

• Get A Hollywood Studio To Green Light Your Picture, In 29 Easy Steps – INFOGRAPHIC. Here's a bucket of cold water for anyone with a hope and a dream!

P.S. - We recently added a post on Productivity Tools that You can Use to Run Your Post or Production Business Like a Boss.